FOR THE MOST LOYAL PALADIN FANS WHO’S WILLING TO SWEAR AN OATH
(art direction, design, visual identity)After a long-awaited time, Paladin was announced as a permanent class of LORD OF HATRED expansion at The Game Awards, and players were hyped. Diablo IV wanted to engage the community by making a souvenir for the most loyal fans ahead of the upcoming game release. This became a Sword giveaway contest where players can submit their recordings of themselves reciting the Paladin Oath, giving them a chance to win a replica sword.
The Design ––
With Paladin being new to the game, the challenge was to create a wordmark and visual identity to represent the nature of the Paladin’s Oath. The oath calls for an unwavering and steadfastness to the Sanctuary and the determination to defeat the game’s evil bosses. I designed the iconic sword that pierces through the “O” as a visual representation of that determination and boldness of being a Holy Knight. The gothic typography ties the design back to Diablo IV’s established visual aesthetic.
The recognizable Helmet serves as a supporting design element to the wordmark and graphics, which became the visual identity for future Paladin content across all social platforms.
Examples of the helmet design used in Paladin graphics on social
Agency: Mutiny LA
CD: Carol Anne Solberger
Copywriter: Myles Broomfield
CD: Carol Anne Solberger
Copywriter: Myles Broomfield