FOUR ROSES BOURBON
After two decades, Four Roses finally has new bottle designs for the world. In this video, we see their signature rose blooming and slowly transform into the brand’s new logo that nods to this new chapter. This video is crafted with the intent of showing the details that only a bourbon enthusiast would care about. The newly engraved cork, added thorns wovened into the label, and a new gold foil texture all around.
Agency: Camp + King
My role: Art Director
Copywriter: Lex Rule
ECD: Jesse Dillow
CD: Chris Nash, Sara Uhelski
ACD: Joey McRobert
3D Motion Design: Justin Marimon
Sr. Editor: Justin Griffin
Producer: Amy Guzman, Chloe Gendron
My role: Art Director
Copywriter: Lex Rule
ECD: Jesse Dillow
CD: Chris Nash, Sara Uhelski
ACD: Joey McRobert
3D Motion Design: Justin Marimon
Sr. Editor: Justin Griffin
Producer: Amy Guzman, Chloe Gendron