FOUR ROSES BOURBON
NEW LOOK, SAME TASTE

Four Roses is one of America’s oldest bourbon brands, and they needed a refreshed visual identity to bring them into the 21st century without compromising their century-plus legacy. We led a global brand refresh that introduced a new look, inspired by Four Roses' craftsmanship and rich history. To debut the redesigned bottles, we created a film highlighting the brand’s evolution and bottles up close and personal. 

Agency: Camp + King 
My role: Art Director
Copywriter: Lex Rule
3D Motion Design: Justin Marimon

Featured in: 
Little Black Book
Ads of the World
Roast Brief 
The Dieline
Go Bourbon
Business Journal
BEVNET