GYMSHARK
TURNING SOCIAL FILTERS INTO A FUNCTIONAL PIECE OF TECHNOLOGY

Gymshark set out to help people build a better future for themselves and break through the barriers to fitness. But instead of bombarding them with the usual motivational speeches, we decided to meet them where they’re most at ease on their phones, in their favorite social apps. By turning beloved filters into a functional piece of technology, we gave them a way to start their fitness journey without the pressure of outside expectations. Just them and their goals.

We were one of four winning teams, with over 4000 submissions globally, which got us a free trip to Cannes Lions International Festival of Creativity.  


Team:
Copywriter: Ted Masterson
Art Director: Jimmy Featherstone Marcheso & Myself 

Recognition ︎
Cannes Future Lions Winner 2022

Spec work*

Featured in:
Little Black Book
Campaign Brief Asia
SHOOT