Four Roses Bourbon Product Reel
You know that moment when a drink tastes so good, you start studying the label to see what’s on it? When Four Roses launched its redesigned bottles full of intricate details, we wanted people to examine them up close, as if holding one.
We worked on this project in parallel with bottle development, so designs weren’t locked yet. By the time they were approved, print production would’ve taken up the remaining time, and we needed to have assets ready by the time this product hit the shelf, so a physical shoot was off the table.
That constraint worked in our favor and gave me a lot of freedom to concept and design the entire environment and control every element that shows the bottle in a warm, premium way within the 3D environment. I shaped the overall visual direction, from the roses blooming into the new logo, to the set design, to the wall textures, to the way the light moves across the bottle. Then I worked closely with our 3D motion designer and editor to put it all together.