Gymshark


Skip to 4:16 to skip the intro :)




Miami Ad School, San Francisco
Partners: Ted Masterson, Jimmy Featherstone Marcheso

AKQA Future Lions Winner 2022 
Gymshark: The Tank

Gymshark set out to help people build a better future for themselves and break through the barriers to fitness. But instead of bombarding them with the usual motivational speeches, we decided to meet them where they’re most at ease on their phones, in their favorite social apps. By turning beloved filters into a functional piece of technology, we gave them a way to start their fitness journey without the pressure of outside expectations. Just them and their goals.

We were one of four winning teams, with over 3,000 submissions from 85 countries, which got us a free trip to Cannes Lions International Festival of Creativity.  
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