RE/MAX Puzzling Homes
RE/MAX asked us to engage people with beautiful homes on social, but posting listings like every other real estate brand wasn't going to cut it. The challenge became how do we show people a real estate listing and hope they don't scroll past it.
There’s something about watching things come together piece by piece is so addictive because of the feeling of suspense. That led me to the idea of showing a house inspired by iconic cultural characters (Mad Hatter & Sherlock Holmes), and turning it into puzzles to keep people watching as it unfolds.
You’ll notice that the RE/MAX sold sign is the last piece being filled and that’s intentional because I wanted this piece of work to feel like it’s from any other content creator and not a corporate.
Using Midjourney, I prompt-engineered and used Photoshop to retouch, adding additional easter eggs to the visual and color correction. Did I say Photoshop? Yep, aaaaa lot of Photoshop was used.