Papa Johns Social

Tony is a Hong Kong born art director and designer
currently based in San Francisco, CA.

Four Roses Bourbon
RE/MAX
Diablo IV: Oath of the Sword
Broke & Bothered
Diablo IV: Lord of Hatred
Diablo IV: S12 The Butcher
Four Roses Holiday Social
Diablo IV: Feed Your Soul
Unverified (Coming Soon)
Papa Johns Social
Call of Duty Warzone
Gymshark: The Tank
404 Ball

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During a break on our set, I saw the pizza makers casually doing tricks on their dapostars and I asked our director if we could capture some footages of them with the real dough. My partner and I pitched the idea to the client in real time and we edited this highlight reel for the campaign.

This was totally unplanned, but it ended up being my favorite moment of the shoot.

Agency:
Camp + King, San Francisco

Team:
My role: Art Director
Copywriter: Brandon Kim
Creative Directors: Chris Nash, Sara Uhelski
Executive Producer: Charlie Ferraye
Production: Yacht Club Films

Papa Johns Social

Papa Johns asked us to announce their new Cheesy Calzone Epic Stuffed Crust on social as an extension of the campaign, so we concepted these social-native videos featuring real store employees to introduce the product by spinning dough and recommending their favorite recipes. After all, who better to ask than the ones pulling fresh pizzas out of the oven?

In addition to concepting with my partner, I led the art direction and contributed to storyboarding, shot planning, and shot composition. I also worked closely with the director on set to capture footage.

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